Discover Japan

Set of customisable postcards with QR codes that link to maps and more information. 

What is our relationship with print in an increasingly technological world?

Preparing myself for my first solo trip overseas, I bought an eBook travel guide. The night before I left, I was given the exact same book as a gift; in its printed form. I had the physical book with me almost everywhere but barely used it. It was the same case with the eBook on my phone.

The design response a prototype of a deconstructed travel guide that engages the user with the effective forms of the printed and digital. The content in a travel guidebook is not read linearly; we take from it what we need in sections. Looking at the form of postcards and its values as a memory object to travel, each card signifies a different destination which can be ordered or personalised to the user’s needs.

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